Privacy Policy for East Bay Alternatives

Effective Date: June 23, 2025

East Bay Alternatives ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, https://www.eastbayalternatives.com/ (the "Site"), or engage with our services. By using our Site, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Contact Information: Name, email address, phone number, and mailing address provided when you make a purchase, sign up for our newsletter, or contact us.
Payment Information: Credit card details or other payment information processed through secure third-party payment processors. We do not store full payment details on our servers.
Account Information: Username, password, and other details if you create an account on our Site.

b. Non-Personal Information

Browsing Data: IP address, browser type, operating system, pages visited, time spent on the Site, and referring URLs collected through cookies, web beacons, or similar technologies.
Aggregated Data: General, non-identifiable data about user trends and preferences.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill orders, including shipping and payment processing.
Communicate with you about your orders, account, or customer service inquiries.
Send promotional emails, newsletters, or marketing materials (with your consent, where required).
Improve our Site, products, and services through analytics and user feedback.
Prevent fraud, ensure security, and comply with legal obligations.
Personalize your experience on our Site, such as recommending products.

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers: Third-party vendors who assist with payment processing, shipping, email marketing, website hosting, or analytics (e.g., Shopify, Mailchimp, Google Analytics). These providers are contractually obligated to protect your information.
Legal Compliance: Authorities or legal entities if required by law, to protect our rights, or to comply with a court order or government request.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, track usage, and deliver personalized content. Cookies are small data files stored on your device. You can manage cookie preferences through your browser settings, but disabling cookies may affect Site functionality.

Essential Cookies: Necessary for Site operation, such as maintaining your shopping cart.
Analytics Cookies: Track user behavior to improve our Site (e.g., Google Analytics).
Marketing Cookies: Deliver targeted ads based on your interests.

5. Your Choices and Rights

You have the following rights regarding your information:

Opt-Out: Unsubscribe from marketing emails using the "unsubscribe" link in our emails or by contacting us.
Access and Update: Request access to or correction of your personal information by contacting us.
Deletion: Request deletion of your personal information, subject to legal obligations.
Do Not Track: We do not currently respond to "Do Not Track" signals, as there is no universal standard for compliance.

To exercise these rights, contact us at Brandon@eastbayalternatives.com.

6. Data Security

We implement reasonable security measures, such as encryption and secure servers, to protect your information. However, no online transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. Review their privacy policies before providing personal information.

8. Children’s Privacy

Our Site is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected such information, we will take steps to delete it.

9. International Users

Our Site is operated in the United States. If you access our Site from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ. By using our Site, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our Site with a revised effective date.